The Earth Market

02 August 2022

The Earth Market
Wroclaw, Poland

THE INNOVATION:

The Earth Market is based on the passion and belief that food obtained through short supply chains is of greater biological value than that mass produced and available in a conventional supermarket. In this sense, the Earth Market focuses on nutritional issues, rather than economic issues. In 2016, it was decided to conduct an experiment entitled Earth Market on the basis of whether the idea of selling local products is accepted. The Earth Market sells local, artisan food products, and has now grown to offer an educational space, workshops, and exhibition of local artists.

LOOKING AHEAD:

The Earth Market team aims to refine the market model and continue maturing the initiative to higher quality and character, with potential to provide a broader variety of activities and educational elements. To work within time and personnel resources, the team intends to maintain the size of the market as it now stands.

 

More Information:
Contact Person: Joanna Maślukiewicz
Email: [email protected]

 

Info about the Innovators and the Innovation portraits Catalogue

FoodSHIFT 2030 aims to launch an ambitious citizen-driven transition of the European food system towards a low carbon circular future, including a shift to less meat and more plant based diets. This transition is necessary in order to address the pressing challenges for food and nutrition security, contribute to the EU commitment of reducing GHG emissions by at least 40% by 2030, and revitalize urban-rural linkages and partnerships.

To do so, it establishes FoodSHIFT Accelerator Labs for maturing, combining, upscaling and multiplying existing food system innovations across nine front-runner city-regions. In turn these innovations contribute to the FoodSHIFT vision.

An Innovation Catalogue called “Innovation Portraits” was created to snapshot each of the Food Innovations connected with each of the FoodSHIFT Accelerator Labs (FALs) across the 9 city regions.

Info about the Innovation Portraits Catalogue

The Innovation Catalogue will snapshot each of the Food Innovations connected with each of the FoodSHIFT Accelerator Labs (FALs) across the 9 city regions. Each FAL has a dedicated innovation focus and each chapter will present innovation cases from a particular FAL. For each of the innovations presented, a snapshot of the innovation concept and purpose will be given, alongside the key impacts the innovation has in relation to the FoodSHIFT Impact Pathways and the acceleration ambitions of the innovation.

In addition, each innovation portrait is also categorized according to its Innovation Dimension. These dimensions indicate what kind of innovation is being presented, and where in the value chain it plays a role. This is indicated by these tabs. The dimensions are defined as follows:

Product – Innovations in this category address new or updated products, including quality, safety and market impact.

Process – These innovations are relevant to new technologies for processing, logistical improvements, infrastructure and new/improved services.

Social – Innovations in this category are relevant to changes in behaviour (e.g. consumers/citizens), development of new relationships and inclusiveness.

Governance – The innovations address policy developments, including food planning, subsidies, taxing, certificates & labelling.

Learn more about all the Innovation portraits: https://foodshift2030.eu/meet-the-people-changing-your-food-system/