Madland

22 August 2022

Madland
Copenhagen, Denmark

THE INNOVATION:

Madland, financed and founded in 2020 by Koalition, is a community for food political agendas. We are co-created by people vested in changing traditional food systems and actively working towards a more sustainable way of producing and eating. Madland embraces all
the pioneers out there who both develop and nurture Denmark as a food nation. We work actively to be a community that aspires and engages people to not only rethink food but also take action themselves. Both for the sake of our planet’s health, but just as importantly because we believe that food produced with an eye for quality and respect gives us the most delicious food on our plates. In other words, we want to democratize our food systems.

LOOKING AHEAD:

Madland is now focusing on the refinement of their business model and organizational processes (maturing) that can help to facilitate upscaling. Madland also aims to set-up a central digital point to gather information about food system change happening in Denmark to keep innovation and critical work alive.

 

More Information:
Website: www.madland.dk
Contact Person: Marie Sainabou Jeng
Email: [email protected]

 

Info about the Innovators and the Innovation portraits Catalogue

FoodSHIFT 2030 aims to launch an ambitious citizen-driven transition of the European food system towards a low carbon circular future, including a shift to less meat and more plant based diets. This transition is necessary in order to address the pressing challenges for food and nutrition security, contribute to the EU commitment of reducing GHG emissions by at least 40% by 2030, and revitalize urban-rural linkages and partnerships.

To do so, it establishes FoodSHIFT Accelerator Labs for maturing, combining, upscaling and multiplying existing food system innovations across nine front-runner city-regions. In turn these innovations contribute to the FoodSHIFT vision.

An Innovation Catalogue called “Innovation Portraits” was created to snapshot each of the Food Innovations connected with each of the FoodSHIFT Accelerator Labs (FALs) across the 9 city regions.

Info about the Innovation Portraits Catalogue

The Innovation Catalogue will snapshot each of the Food Innovations connected with each of the FoodSHIFT Accelerator Labs (FALs) across the 9 city regions. Each FAL has a dedicated innovation focus and each chapter will present innovation cases from a particular FAL. For each of the innovations presented, a snapshot of the innovation concept and purpose will be given, alongside the key impacts the innovation has in relation to the FoodSHIFT Impact Pathways and the acceleration ambitions of the innovation.

In addition, each innovation portrait is also categorized according to its Innovation Dimension. These dimensions indicate what kind of innovation is being presented, and where in the value chain it plays a role. This is indicated by these tabs. The dimensions are defined as follows:

Product – Innovations in this category address new or updated products, including quality, safety and market impact.

Process – These innovations are relevant to new technologies for processing, logistical improvements, infrastructure and new/improved services.

Social – Innovations in this category are relevant to changes in behaviour (e.g. consumers/citizens), development of new relationships and inclusiveness.

Governance – The innovations address policy developments, including food planning, subsidies, taxing, certificates & labelling.

Learn more about all the Innovation portraits: https://foodshift2030.eu/meet-the-people-changing-your-food-system/

Innovators

Through the development of events, tool kits and resources in collaboration with research partners, the FoodSHIFT Accelerator Labs will share their approaches and inspire us all to join a food systems shift.

FELLOW CITIES

Through the development of events, tool kits and resources in collaboration with research partners, the FoodSHIFT Accelerator Labs will share their approaches and inspire us all to join a food systems shift.